I Agree

It’s tempting when you are trying to close a sale to agree with the customer.

It can also kill the sale.

It’s tempting to ‘look’ friendly but be exploitative.

It’s tempting to nod sincerely even though we know you don’t mean it.

Tempting but fatal.

Not so long ago I was about to buy a car.

I was almost there.

The salesman, an affable sort of chap, was doing his best.

He was almost there too.

I was considering one of those delicious but completely unnecessary extras.

It didn’t make sense and was disproportionately dear.

I asked my friend a simple question;


“How can you justify so much for that?”

Confident now, he was my ‘friend’

He wasn’t.

He said:

“I can’t. I agree with you, it’s a ridiculous price and a bit of a rip-off”

I said;


“Thank you but no thanks”

If you agree with me that your brand is flawed 2 things happen;

I won’t trust you.

And I won’t buy from you.

Instead, disagree, have an opinion, be real, be you.

Be human.