Make Me Look At You

In some ways, the first step of marketing is to make me look at you.

If you fail to achieve that, nothing else happens.

Too many people concentrate on the offer. They miss the first step and wonder why they fail.

You simply have to make me look at you first. After that, I might come in.

The cliché is standing out from the crowd but do we really ‘get’ that?

If you do, great, if you don’t, read on.

The football stadium is full with 60,000 people.

You look around, they merge and blur into a kind of similar colour.

No matter how interesting, beautiful or different, it’s going to be very hard to get noticed.

Especially if you are at the far side. Agreed?

Some people know how to stand out from the crowd.

They are called streakers.

What do they do?

You can answer that one.

But I’ll tell you this much.

They gain our attention and make us look at them

(even if it’s through our raised eyebrows!)