In a move that responds to the growing needs of today's businesses, Ulterior Motives International (UMI) has introduced the UMI Local Marketing Toolkit that revolutionizes the way major retail companies are marketing their brands.
According to Brooke Furness-Pollock, president of UMI, this proprietary web-based platform integrates all of a brand's marketing programs, print elements and company communications within a centralized, virtual environment, allowing a multi-unit retail chain to manage all of its marketing activity within a dynamic, user-friendly, virtual platform.
"Entering the virtual world with this web-based platform is an example of how important it is to stay ahead of the changing market and to provide clients with tools that help them manage in today's challenging economy," said Furness-Pollock.
The UMI Local Marketing Toolkit is customized for each client. Once the platform is created, any authorized user can login and access their company's marketing information, customize and order print materials and e-marketing programs, review the latest television or radio spots or perform detailed demographic analysis around their local units and order customized marketing programs that support that research. "This system does everything with a click of the button and in minutes versus days," said Furness-Pollock.
"We do everything but media," said Furness-Pollock. "As a result, our clients don't have to work with five different vendors to implement their marketing strategies, which results in an immediate savings to their bottom-line."
UMI's industry leading technology has attracted the attention of several major restaurant companies including YUM! Brands, Inc., parent company of Taco Bell, Pizza Hut and Kentucky Fried Chicken. "Our custom toolkit allows us to give flexibility to more than 4,000 Franchise restaurants while maintaining control of the look and feel of our brand," said Cynthia Koplos, senior director of field marketing, Yum! Brands, Inc. Whataburger, Steak 'N Shake and Boston Pizza International have also partnered with UMI for their local store marketing needs. Matt Morarity, director of marketing for Steak 'N Shake added, "UMI has enabled our company to holistically integrate our marketing endeavors. As a result, our Franchise owners have been ecstatic over the endless marketing possibilities, and excited that they can keep their operators focused on operations and not on marketing."
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