We've already talked about communicating what's expected. Set standards so that people can measure their own performance. Be consistent, ensuring the same 'rules' apply to everyone. Focus on telling people what you want to achieve, i.e. the end result, rather than dictating how to do it. This gives people flexibility to adopt their own style and you'll be surprised how often they end up improving the process. Lead by example so there are no mixed messages. And make sure you provide the appropriate tools, resources and training to do the job effectively.
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